SERP
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SERP is an abbreviation from Search Engine Results Page - a webpage you get when a search engine returns your the results of your search.
For instance, this URL will open you a Google search engine results page for the SERP word: http://www.google.com/search?q=SERP
On most SERPs you would see two types of search results: most relevant pages from the search engine database (these pages were indexed and according to the search engine's logic are most relevant to your query), and sponsored links - still relevant to your query resources, these are the results which have been paid for by their respective owners.
A typical search engine results page will contain a number of web pages links with their titles and a short description with optionally highlighted words which matched your search query.
November 9th, 2007 at 1:18 pm
[...] often, users get to see your ad in a sidebar of Google ads added to the Google SERP (search results page). So people use certain words for their search, and then Google decides which [...]