I needed to review SEO for one of my websites recently, and thought it was time I gave the WooRank service a try.
Although I am quite familiar with many technical aspects of onsite SEO, there’s a lot more to a successful campaign than just optimising your pages and that’s why I wanted to get a different perspective.
Scoring website performance
Scoring tools are great! If you have an option to rerun the same scoring tool over your website again and again, this will help you track progress.
Most scores ranges are usually in the 1-50 or 1-100 range, and there’s no reason to get upset if your initial score is low enough – this is actually good news because taking just a few trivial steps should help you improve the scoring significantly.
How WooRank works
This is where WooRank service shines. Your website improvements revolve around three main pillars:
- Website review – this shows you the current score for your website along with a report highlighting what your’re doing right and what you’re not doing yet on your website. You can re-run reviews and check back historical ones so there’s a nice continuity to this feature.
- Dashboard – your technical indicators, showing you measurable parameters for your website compared to its few competitors (you need to provide URLs for the competing websites yourself)
- Marketing plan – this is perhaps the greatest tool provided by the WooRank. It’s a collection of website improvements for Optimisation, Promotion and Conversion of your content. Each section provides description of multiple steps you should take to improve your website’s chances. As if this wasn’t enough, Marketing Plan has all the suggestions split into three channels: Marketer, Developer and Designer. This means that different members of your team could focus on tasks specific to their niche.
The Dashboard includes technical information you can use to judge just how good your website performance is.
WooRank Dashboard has the following sections:
This section is empty by default, but should report on your website visits once you link it to your website’s Google Analytics account.
When you’re starting a website improvement project in WooRank, you have a number of keywords suggested automatically. You also have an option to provide additional keywords and website URLs to compare your website against.
In this section of the dashboard you can see how well your website’s pages rank for the keywords of your selection based on Google.com search engine results. You can see which average position your results appear on for each keyword, and this allows you to compare your website performance to that of immediate competition – their rankings for the same keywords are shown in the same table.
Overall, this section is really useful: you can see what you should focus on and also recognise if it’s worth to compete over a certain keyword at all.
Another really useful section of the Dashboard is Backlinks. Here you can see what websites link back to your pages.
You see both the URL from where you have a link and the anchor text – both really useful in seeing what you can improve.
Similar reports are provided for the competing websites, which gives you a nice insight into why these websites could be getting more traffic or enjoy better SERP rankings.
As with any sensible SEO campaign, having the URLs of links to your competitors’ websites allows you to explore these URLs and potentially find a way to get a similar link to your own website, thus improving your chances to rank better.
In this section of the Dashboard you can provide URL of your website’s Facebook page (you do know that you can create a Facebook page specifically for your brand, don’t you?)
Based on this information, WooRank will provide additional suggestions.
What do I think about WooRank?
I’m quite impressed with the WooRank offering!
With iOS app, browser extensions (updated quite recently!) and a great website offering dozens of tips for improving various aspects of your online presence, WooRank is a mighty tool for improving your website that has a good mix of indicators and marketing advice to help you get better ranking and more traffic.
At $49/month for the cheapest plan (1 project, unlimited website reviews) this may not be a service for everyone, but WooRank is a serious service targeting professionals rather than end-users. With a free 7-day trial, I think WooRank is definitely worth a look.
Good luck with making your websites better!
Being readers of this blog, you’re probably well aware of how adding your websites to the Google Webmaster Tools panel can help you get your websites indexed almost instantly. I’ve been using the tools for many years and just love the way I can manage each blog’s visibility using sitemaps.
But recently I have discovered another really good reason for using the Google Webmaster Tools: ability to quickly remove your unwanted pages from Google cache.
Frankly, this feature surprised me – I didn’t expect that removing my pages from Google cache (not index!) would be so easy.
The procedure is simple enough and you can remove a portion of your pages or the whole website’s content.
I’ve read so many forum threads on this that I think it’s time to share these very simple instructions. Follow them for your website and you’ll finally have the fully automatic updates working as they should.
Automaitic WordPress and plugin updates
First of all, let’s just make sure we’re talking about the same thing. Since version 2.7, WordPress received one of the most useful features ever: automatic update. What this means is that every time a new version of WordPress is released, you now get a “click here to upgrade” option in your admin dashboard. When you click the link, it should ask for a confirmation and then proceed with automatic downloading and upgrading of your blog. But because of misconfigurations, this feature isn’t always working, and then you end up with a configuration dialog suggesting that you provide FTP credentials for accessing your server.
Possible reasons for automatic WordPress upgrade not working
There’s only a few reasons why WordPress or plugins upgrade feature will not work.
If you like the WordPress admin bar introduced recently, you’re going to love the way it can be expanded to do pretty much anything you want.
My personal favorites are: move admin bar to the bottom of screen and disabling admin bar for non-admins.
Don’t forget that most of the existing forum engines (phpBB and vBulletin are the ones I use) have some form of internal caching for all the templates. This means that you need to refresh the cache after making any changes.
I’ve just spent a good few minutes trying to figure out why most recent changes to one of my forums never applied, and it seems that although I’ve changed the template files, there was a step with cache refreshes which had to be taken before any change is visible to forum users.
This is a really basic piece of advise, but since it’s not the first time I forget to check for internal caching, I thought I’d share it and save you some time in the future.
Lesson learned: review your blog’s plugins regularly, and don’t hesitate to disable or even delete the ones you no longer use! With the recent WordPress versions, maintaining most of the plugins is really easy.
An online friend of mine, Dawud Miracle, is currently running a great promotion on his new Website Habitat website: for just $350 you can get a fully functional and professionally customized website or blog!
Your chance to get a great looking blog
I wish I could post about it earlier, but there’s been something wrong with my blog and there really was no time to fix it. So here it is – I’m sharing great news with you, but time is running out very quickly for this incredible offer.
Dawud had been working with small businesses for the past 10 years or so. This allowed him to perfect the design of a blog up to such a level that he can get you amazing results in just a few days. His services usually cost more than $1000 for a typical website, but since Dawud has got a few reasons for celebration, he’s doing this special until Sunday afternoon.
Please head over to The Website Habitat site to read all the details of the complete website for $350 offer, but here are just a few things which you should definitely know:
- there really are no hidden fees, $350 is all you’ll need to get a fully working copy of your future website
- everything can be customized, and things like logos and photos will be integrated at no extra charge
- there’s quite a few base designs to start with, all fully customizable to suit your needs, and matched to your color palette if you have one in mind
- unless many others on the current marked, Dawud is always reachable and welcomes a chance to help you with your new website – no question is too simple or too technical for him – just ask him and you’ll be surprised with the professionalism of the support
- Tux Training: Configs to tweak Firefox 3
- Dependencies maps for popular PHP-based software – if you ever wanted to see how a certain file is used in WordPress, that’s a great way to finally find out
- DLM: 10 Tips to Move Your Blog to Stardom
- Justin Tadlock: Tips on Using and Developing WordPress happily – great post for WordPress blog owners
- Why Reputable SEO firms won’t promise guaranteed search engine ranking – a great article from SEOmoz demystifying some aspects of SEO
- Lifehacker: Enable Chrome’s Best Features in Firefox
Professionally made websites don’t get much cheaper that this!
There’s a short audio for you explaining much more, but I were you I’d just on this offer right now – $350 is an amazing offer and there’s less than 18 hours left to avail of this deal. If you haven’t done it yet due to prohibitive cost, here’s your chance: get yourself a professionally looking website now!
I really like the way first releases of WordPress 2.8 come out! The most recent update, WordPress 2.8.1 posted a few hours ago, brings some great improvements which make your blogs more stable and much more secure.
Here are the articles I found interesteding this week, leave a comment with a link if you have something interesting to share:
Gone are the days of manually clipping the WordPress logo from the official website! Last week I’ve discovered a wonderful page with all the official WordPress logos and buttons offered in PDF (with vector graphics) and PNG versions of everything.
There’s a set of WordPress wallpapers and a neat table with current colors used by WordPress engine.