One More Reason to Use Google Webmaster Tools

Being readers of this blog, you’re probably well aware of how adding your websites to the Google Webmaster Tools panel can help you get your websites indexed almost instantly. I’ve been using the tools for many years and just love the way I can manage each blog’s visibility using sitemaps.

But recently I have discovered another really good reason for using the Google Webmaster Tools: ability to quickly remove your unwanted pages from Google cache.

Frankly, this feature surprised me – I didn’t expect that removing my pages from Google cache (not index!) would be so easy.

The procedure is simple enough and you can remove a portion of your pages or the whole website’s content.

AdSense Requires You To Have a Privacy Policy Now

Google AdSense

If you’re a Google AdSense publisher, you’ve noticed that a few weeks ago the Terms and Conditions for this service have been updated.

Quite a few things changed, but one of the most important updates is that you are required now to have a privacy policy on each website of yours which uses Google AdSense.

From Inside AdSense blog:

We’ve also added some specific requirements that make it necessary for publishers to post and abide by a transparent privacy policy that users see. According to this policy, publishers must notify their users of the use of cookies and/or web beacons to collect data in the ad serving process. This change relates to advertisers’ use of innovative products and features like Gadget Ads and other offerings in the future.

To make your life easier, I’m going to share a useful tip: you don’t have to invent a policy yourself, cause it’s already done. In fact, there’s a WordPress plugin which creates a simple privacy policy you can then insert into any of your blog pages: Synclastic Privacy Policy Plugin.

Once you download the plugin, simply activate it and create a new WordPress page. Just insert this tag wherever you want your policy to appear:

<!– privacy-policy –>

That’s it! Really simple. Great plugin.

I’ve just done this here on PerfectBlogger, so my privacy policy is found under http://www.perfectblogger.com/privacy page.

See also:

Adsense Notifier extension finally fixed!

Adsense Notifier

Just when I have almost given up on the broken Adsense Notifier script, it got updated and fixed! You can download the latest version here: Adsense Notifier.

The current version is 0.9.6, and it once again shows all the Adsense earnings in the toolbar of my Firefox.

Adsense Notifier is one of the most useful extensions for me, because it saves me the effort of regularly checking the status of my Adsense account (which is a very bad habit – wastes a lot of time). Simply configure the settings to your likings, and all your vital Adsense stats will be automatically downloaded and delivered to your statusbar. Incredibly useful!

New AdSense feature: Manage Ads

Last week saw the appearance of new AdSense feature I’ve been waiting for: it’s now possible to manage ads!
The idea behind ads management is that most of parameters will now be stored on AdSense servers, not in ad code on your website. This means changing any parameter will be much easier, cause you simply edit it from your AdSense panel, without having to regenerate the ad unit code and integrating it into your website.

Manage new ads

Any AdSense units you’re going to create are automatically added to the list of managed ones, so by going to the AdSense Setup -> Manage Ads menu of your AdSense control panel you’ll be able to access the list of such ads. You can click and edit any one of them.

Manage old ads

Any existing ads of yours will continue to work, but if you want to simplify their management, you’ll have to convert them. Again, you do this once, and then enjoy the benefits every time you’re changing something about your ads.

See also:

AdSense Wisdom From ProBlogger

Darren Rowse (ProBlogger) has posted two great articles summarizing some of the best reasons to use or not to use Google AdSense:

SEO Tip: Use Google Adwords for keyword suggestions

During my recent experiments with Google Adwords, I’ve learned a really cool way to explore new keywords relevant to my websites. No, it’s not the Keyword Tool you have available from your Adwords control panel. It’s the web access logs of your website.

How Google Adwords suggests you new keywords

When you start an Adwords campaign, you specify a list of keywords you think is relevant, and then perhaps use the provided keyword tool to expand this list. That’s the typical approach. But wait, there’s more.

Most often, users get to see your ad in a sidebar of Google ads added to the Google SERP (search results page). So people use certain words for their search, and then Google decides which ads are most relevant. Sometimes your ad is shown there as well. The search term used by a user doesn’t necessarily match any of the keywords from your Adwords campaign, and this is where the added value lies.

You see, every time such a user clicks on your ad, the keyword term will be specified in the request which goes to your website. In other words, in your logs it looks like the person searched for some keyword term and found your page as one of the results.

How can you benefit from this?

The beauty of this approach is this: you get suggestions for hundreds of very relevant keywords, some of them vastly different from the original idea you had behind your Adwords campaign. The reason these keywords are relevant is because people opted clicking on your ad, so it’s not a relevancy calculated by Google, but the human intelligence.
Simply start expanding your website by adding pages targeting the newly discovered keyword combinations, and over time this will bring you an increase in natural search engines traffic.

Google Reader Finally Gets A Search Feature!

Great news! Google Reader – the best RSS reader ever, has finally got the long-awaited search functionality! This means that you can now search through all the feeds you’re subscribed to, either a particular folder or all of them.

For me, the most useful search would be finding the good articles among the ones you have starred in the past. If there was one feature I could add to Google Reader, this would be the one. So I’m really glad it’s finally arrived.

For the official announcement, go read the post on Google Reader blog, otherwise have a quick look at the screenshot, and go on – give it a try yourself!

Google Reader - Search

New WordPress Blog Install Checklist

I’ve recently started new blog, and thought it would be useful for you to know my checklist for making sure the website is build with SEO basics in mind, ready to attract traffic and has its feed delegated to FeedBurner service for easier management.

[Read more…]

Google buys FeedBurner for $100m

FeedBurner

For all of us FeedBurner users, exciting times are coming: looks like Google indeed buys FeedBurner for $100m!

I think the following things are going to happen rather soon:

  • feed stats will be improved and extended
  • Google Analytics users will probably see FeedBurner stats integrated
  • more monetization options will arrive: Adsense for Feeds will get a rework and will become part of standard FeedBurner services
  • more feed optimization options will become available

Blogging Tools: Introducing 103bees

 

I've been using the 103bees.com service for a couple of weeks now, and it's definitely a must-have search engine traffic analysis tool for any serious blogger.

 

 

From the 103bees official website:

What is 103beees.com?

It's a real-time online tool for webmasters and bloggers that is highly focused on natural search engine traffic analytics. It provides tons of detailed statistics and in-depth information on the search terms that drive visitors to your webpages.

103bees is an indispensable tool for search engine optimization and internet marketing – everything you need to know about your search engine traffic in one place!

This tool allows you to easily get various views of your search engine traffic in real time. At any time, you can view a list of the latest searches which brought visitors to your pages, as well as see your top landing pages, top keywords used or SERP rankings of the all search requests which generated traffic. All this is provided for free, and you get a 30 days of historical data to analyze for as many websites (you call them projects in your 103bees account) as you like.

I'll write a review for it in the coming few days, but for the moment just wanted to share this tool with you and point you to a great review by Darren Rowse at ProBlogger: 103bees: Search Term Analytics Review.